Walmart Marketing Agency

How To Optimise Walmart product Title and Description for Get Better Rank

Optimizing your Walmart product title and description is crucial for getting better visibility and ranking on Walmart Marketplace. Similar to Amazon or Google, Walmart uses algorithms to determine which products are most relevant to customers’ search queries. Here’s how to optimize your product title and description for better ranking:

1. Walmart Product Title Optimization

The product title is one of the most important elements for SEO ranking on Walmart. Here’s how to structure and optimize it:

Key Tips for Optimizing Product Titles:

  1. Follow Walmart’s Title Guidelines:
    • Walmart has specific guidelines regarding product title length and structure. Ensure you follow them to avoid listing errors.
    • Generally, Walmart recommends titles to be between 50-75 characters, but they allow up to 100 characters.
  2. Include Relevant Keywords:
    • Primary Keywords: Include the most important keywords that customers would search for when looking for your product. These should be included early in the title for maximum impact.
    • Secondary Keywords: You can add secondary keywords that support the primary ones (e.g., brand names, features, or size).
    • Example: If you’re selling a “4K TV,” you should include variations like “Ultra HD,” “Smart TV,” or “55-inch” in the title if relevant.
    Example of an Optimized Title:
    • “Samsung 55-Inch 4K Smart LED TV, Ultra HD, HDR, Wi-Fi Enabled – Model UN55NU8000”
  3. Brand Name:
    • Always include the brand name at the beginning of the title. Walmart prioritizes brand recognition, and many customers search for products based on brands.
    • Example: “Sony 65-Inch 4K UHD Smart TV”
  4. Key Product Features & Specifications:
    • Mention important features that will attract the customer, such as size, color, style, material, or key functionalities.
    • Use adjectives that describe your product clearly (e.g., “Heavy Duty,” “Eco-friendly,” “Waterproof”).
  5. Use Numbers and Sizes When Relevant:
    • If your product has specific measurements or quantities, include them. This helps with both clarity and SEO.
    • Example: “12-Piece Dinnerware Set, White Porcelain, Dishwasher Safe” is better than just “Dinnerware Set.”
  6. Avoid Keyword Stuffing:
    • Don’t cram too many keywords into the title, as it could make it less readable for customers and negatively affect ranking. Aim for a natural flow that describes the product accurately.

2. Walmart Product Description Optimization

Your product description gives more context to the search algorithms and potential customers. An optimized description can significantly improve conversions.

Key Tips for Optimizing Product Descriptions:

  1. Detailed and Informative Description:
    • Write a comprehensive, informative product description that clearly explains what the product is, how it benefits the customer, and any unique selling points.
    • Address any potential pain points or customer questions directly in the description.
  2. Incorporate Keywords Naturally:
    • Primary & Secondary Keywords: Just like with the title, use relevant keywords naturally throughout the description. But be careful—avoid keyword stuffing.
    • Walmart uses these keywords to assess relevance for search queries, so include related terms and product variations.
  3. Highlight Key Features:
    • List the product’s key features in bullet points for easy readability (such as material, size, color, or special attributes like waterproof or UV-resistant).
    • Example bullet points for a smartphone case could be:
      • Shockproof & Scratch-resistant
      • Fits iPhone 12/12 Pro Max
      • Soft-touch silicone material
      • Slim and lightweight design
  4. Be Clear About the Benefits:
    • Focus on the benefits rather than just features. While features describe what the product is, benefits tell the customer how it will improve their life.
    • For example, instead of just saying “Stainless Steel,” say, “Stainless Steel for durability and resistance to rust.”
  5. Use Clear Formatting:
    • Use paragraphs, bullet points, and subheadings for better readability. The easier it is for customers to scan and understand the description, the better your conversion rate.
    • Focus on clarity and readability, so customers can easily find the key details they’re looking for.
  6. Include Target Audience:
    • Mention who the product is best suited for (e.g., “Perfect for outdoor enthusiasts” or “Ideal for students and professionals”).
  7. Avoid Duplicate Content:
    • Ensure your product description is unique to avoid penalties for duplicate content. If you sell the same product as others, don’t just copy and paste the manufacturer’s description. Make sure to put it in your own words and highlight the specific value your store adds.
  8. Provide Product Dimensions and Usage Instructions:
    • For physical products, dimensions and usage instructions can be very helpful. This gives the customer more clarity and reduces return rates due to misunderstandings.
    • Example: “Dimensions: 12 x 8 x 3 inches”, “Usage Instructions: Attach the case to your phone and press down firmly”.

3. Walmart SEO Best Practices for Titles and Descriptions

To make sure your product titles and descriptions rank well, follow these best practices:

  • Use Walmart’s Search Analytics Tool: Use the tool to identify the most relevant keywords for your product category. This helps ensure you’re targeting the right search terms.
  • Monitor Search Trends: Track which keywords are bringing in traffic and optimize your titles and descriptions based on data-driven insights.
  • Match User Intent: Think about what your customers are searching for. Are they looking for a solution to a problem? Focus on the benefits that solve customer pain points.
  • Use Quality Images: Make sure your product images are high-quality and comply with Walmart’s guidelines. This also improves the click-through rate, which can indirectly affect rankings.

Example of an Optimized Title and Description

Title:

“Anker PowerCore 10000 Portable Charger, Ultra-Compact, 2 USB Ports, 10000mAh, High-Speed Charging for iPhone & Android”

Description:

“Keep your devices powered on-the-go with the Anker PowerCore 10000 Portable Charger. This ultra-compact and lightweight power bank delivers 10000mAh of power, offering 2 USB ports to charge your iPhone, Android, or other devices quickly and efficiently. Whether you’re traveling, commuting, or on a business trip, this portable charger ensures that you never run out of power.

Key Features:

  • Ultra-Compact Design for easy portability
  • High-Speed Charging for iPhone and Android devices
  • Dual USB Ports for simultaneous charging
  • Built-in Safety Features to protect your devices

Ideal for travelers, students, and professionals, the Anker PowerCore 10000 ensures you’re always connected.”

Final Tips:

  • Consistency Across Titles & Descriptions: Ensure the language and keywords used in your title are consistent with the description.
  • Highlight Selling Points Early: In both your title and description, emphasize the top benefits right away (e.g., “fast charging,” “lightweight,” “durable”).
  • Monitor Competitors: Analyze competitors’ titles and descriptions. This can give you an idea of how to better position your product.

By following these best practices for title and description optimization, your products will be more discoverable on Walmart, leading to higher rankings, increased traffic, and ultimately more sales.