A Complete Amazon Product Listing Optimization Guide To Boost Ranking

12Nov, 2017

Before listing your products on Amazon, you must take your time to do some research to find the right keywords to target. Once you select the right keywords, you will include these in your Product features, bullets, description, and so on. The choices of the relevant keywords will affect your product’s visibility in a good way. As the result, you will get more visitors and sales.

We mentioned the keywords. How about the other factors? Indeed, there are several factors which tie the Amazon listing to the visibility. These factors are important to build the organic search results on Amazon page.

Listing Optimization Guide To Boost Ranking

So, how does it work actually? The Amazon algorithm is actually easy to understand. From us, there are basically 2 types of factors: on-site factors, and off-site factors and sales. If you have learned about WordPress SEO, you might be able to understand these aspects real quickly. But if you haven’t, don’t worry. You will find out soon below.

On-Site Factors

On-site factors revolve around what you do on the Amazon page of your products. Let’s have them below and see what you can optimize to pop up your product on the top list.

The title of your product

Your product title will really determine whether your product page is worth to check or not. The statistic shows that engaging title can drive 90% more success of selling. A title will be the first to be caught by your prospective buyers. Like a cover book, they will choose ones which are interested. It is best to make a title which is engaging and attention-grabbing.

No matter what the product you are selling, your title characters can range properly. The general title should be around 80 to 250 words. Meanwhile, you will need something shorter like 55 to 63 characters when it comes to Mobile title. For the Right Rail ads, you could stick to 30 up to 33. Apply these simple rules and your product will be golden.

When creating the title of your product, you’ll need to pay attention to few things below:

  • Use the right capitalization, measurement words, numerals, etc.
  • Use the right grammars
  • Include the most important details of color, type, etc.
  • Do not include the price tag in the title
  • Do not use all characters in CAPS
  • Do not use the words which can be considered as click-bait such as a discount, flash sale, and so on.
  • Do not use symbols since these will interrupt your SEO ranking (e.g.: @, %, ^, and so on).

If you are wondering what is the best title for your Amazon product page, you could try this formula. You could use Brand + Keyword + Feature no.1 + Feature no.2 + Selling Point + Color, types, version, etc.

Your product’s features

After maximizing the title, you will need to pay attention to the product features. These are explained in bullet points. Many sellers overlook this factor and they can’t expect to rank better. All sellers are allowed to include up to 5 bullet points. For those who have participated in Amazon Vendors program, they are eligible to post more bullet points. But plenty bullet points are not the absolute factor to optimize the listing. Instead, you could stick up to 5 bullet points. You will need to emphasize the benefits and features of your product so that the customers will know what to expect from it. Just give information regarding the product that you post there. Do not include unrelated content like shipping, price, company name, etc. For further information, you could read the Amazon policy.

The description of the product

Here is where your customers will get to know more about your product. You will have the liberty to provide more details in the description section. You will need to know a thing or two about HTML format to make a more attractive description.

The backend search terms

When listing your product, you will be allowed to provide a list of keywords that you want to add to the product page. The keywords will be placed in the backend in order to improve your Amazon product visibility. When you make use of it maximally, your product will likely to be shown on top of the search result page. The backend keywords policy need to be considered, though. Keep in mind to read its policy before proceeding.

Off-site factors

Off-site factors revolve around what you do outside Amazon so that the users will want to visit your product page. Although off-site factors’ influences are indirect, you could still rely on these because you are going to attain tons of benefits from them. Off-site factors have such prevalent relations with indirect factors like reviews from your customers, keywords relevancy, and so on. The more you get the traffic from other sites, the more sales you’ll be able to generate. These will affect your sales performance history (sales velocity), which directly determine the rank of your product in Amazon listing organically. It is not hard to execute it. You just need to consider doing some simple tasks below.

Conduct partnership with popular bloggers

It is not hard to find good bloggers who can help you to promote your product. Offer the partnership with them. The popular bloggers already have the readers who trust them. In no time, your product will reach a wide audience of customers who are also interested in your niche. Usually, it is a win-win situation. Your partnership can be anything from affiliation to free products or giveaways. They will be happy to receive free product from you and recommend it to their readers.

Social media platform

If you are just starting, chances are you are considering about making the social media pages to engage more customers. Create your Facebook page and update it routinely with interesting content. Use top visuals to attract them. It is also where you need to hire a professional editor, video editor, and photographer to help you create amazing contents on social media. When the users are interested in the content you share, they will likely to comment and share it with their friends.

Link from your blog or website

If you are building your blog, consider adding Amazon links to your posts. Linking to Amazon will let your customers read reviews, price, product description, and all their needs to convince themselves to purchase your product.


There you have it. With such simple explanations, we hope you have grasped the idea of Amazon algorithm. Keep in mind to optimize the on-site and off-site factors we mentioned above. Let us know if you have taken advantages of our tips above.

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