Amazon sellers have been raving about the new A10 algorithm in the Amazon marketplace, which can affect the overall seller ranking. For those who haven’t known a thing or two about it, it is obviously a terrifying topic to discuss. But you don’t need to worry since we will cover the topics for you.
When you can tweak your product page to be compliant to the product ranking algorithm, it can boost your Amazon seller ranking for sure.
In a nutshell, this algorithm will narrow down the results according to the relevance of the product listings. And then, the narrowed results will be ranked depending on the relevancy of the listings. The main purpose of this new algorithm is to deliver the most accurate results to the users. Before proceeding, let’s find out the definition of the A10 algorithm itself.
Defining the A10 Algorithm
Buyers wouldn’t likely grab the first product they encountered on the e-commerce platform. Rather, they will do the search first.
If you have ever used a common search engine like Google or Yahoo, you might also understand how to use the Amazon search feature as well. The main purpose of the Amazon Algorithm is to help consumers search for the products they desire.
The algorithm can rank different products in the marketplace according to which ones provide the most relevant results for consumers.
The new A10 updates are expected to remove all of the products that are gaining more exposure as a result of black hat practices. So, we can safely say that the current version of the Amazon algorithm is rooting out white-hat method practitioners.
There are several factors which could affect the product’s ranking, such as search terms, content, seller metrics, reviews, feedback, FBA, back-end search terms, and so on.
Before going to the A10, we must be familiar with the A9 algorithm first. This algorithm would likely retrieve important information about the products, such as text match relevancy, product title, description, copy, price, stock availability, and other factors.
The most recent update from Amazon is called Algorithm A10. According to many experts, it has come with such significant changes in how the algorithm works. The new updates will focus on consumer behaviors.
Here are the important factors which can affect the keyword rank in the A10 algorithm:
- Seller authority consists of variables such as how long they have been active in the marketplace, rating, performance metrics, inventory, etc.
- Impressions: view count of the product
- Internal sales: sales obtained from Amazon web
- PPC marketing sales
- CTR: click-through rate
- Off-site sales: sales made from traffic from other sites.
- Conversion rate: the higher your conversion rate, the higher your product’s ranking.
- History of sales
- “Organic sales”: sales procured without marketing
Strategies to beat Amazon’s A10 Search Algorithm
There might be more complex studies about Amazon A10. but you don’t have to be involved in such complexity to work around the particular algorithm. The key to the Amazon A10 is the relevance of the keyword. Adding a relevant keyword in the title of your product is the very foremost step to take to make it ranked higher. Here are the several strategies that you can try.
Focus more on the customer experience.
You will want to prioritize the customer experience in order to maintain the good metrics which are friendly for the Amazon algorithm. You will want to focus on the things that can contribute to the seller’s positive feedback. You can go beyond the customer’s service so that the shipments. Maintaining good seller feedback will automatically increase your seller authority in the new algorithm. It will also convince the particular algorithm to value your products more than the other competitors who have less positive feedback.
Keep your Amazon seller account healthy by maintaining positive feedback. This positive strategy will help you win and keep your products ranked higher. As a result, the snowball effects are going to happen from time to time.
Increase your number of products.
The experts suggested that in the A10 Algorithm era, your store might be able to get more exposure compared to other sellers if you offer more products. Adding more products or variants to your store can be a great idea to expand your store’s exposure in the Amazon environment. Rather than focusing on one single product or a limited range of collections, adding more products will give you more opportunities to get more exposure for your product.
Researching the most appropriate keyword is always a fail-proof strategy to work around the Amazon algorithm. It seems that it will also work with the current A10 algorithm as well. It is more important to add the most appropriate keywords for your Amazon products.
There is a need for in-depth keyword research. On the other hand, you will also need to optimize your listing to include as many search terms as possible that are relevant to your products.
The more relevant the search terms, the more likely your product will appear on the search result page. You can improve your chances to show up on related product sections as well. So, you can “steal” the customers by giving them much better offers compared to your competitors.
Check and re-check your Amazon listings to make sure that they already have the relevant keywords in the right places, such as product titles, bullet points, descriptions, as well as the back-end.
External promotions still work
You can rest assured that the promotions outside of Amazon are still evergreen. If you have been using Facebook and Instagram ads, you could proceed with what you are doing to make sure that you get on the right track. If the cost of the Facebook ads is not the best option, you could also consider alternatives such as solo ads, email marketing, and so on. Think of the paid ads as an investment.
You could set up some referral channels that could make your listings rank well in the Amazon market.
This will work independently from the other ads. The sales performance and great rankings are definitely worth it. The Google Search Ads, for instance, those won’t come cheap. But you will know that the payoff is great.
Try all of the tips above. Please share the positive results with us so that everyone will get motivated to do the same to beat the A10 algorithm.