Amazon · Video

Video listing optimization

Listing video, Brand video ads and video in A+ handled as one asset plan. Each placement gets its own cut, thumbnail and opening three seconds, because the same file does not perform in the gallery and in a search result.

A cut per placement, not one file Shot around real objections You own the footage

One file will not serve every placement

Gallery video is watched with intent already formed; a video ad has to earn the next second. Cutting one master to placement-specific lengths and openings is most of the performance difference.

We plan the shoot around the claims your reviews argue about, so the video answers objections rather than restating the title.

What you receive

Video, end to end

Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.

Asset plan

Which placements need video, in what order, and what each one has to prove.

Scripting and shot list

Written from reviews, returns reasons and the questions in your Q&A.

Production and editing

Studio and lifestyle capture, edited in house with your brand treatment.

Placement cuts

Separate edits for gallery, Sponsored Brands video and A+, each with its own opening.

Thumbnails and captions

Legible on mobile, captioned for sound-off viewing.

Performance read

View-through and conversion by placement, feeding the next round of cuts.

Cadence

New or refreshed cut per active ASIN set Monthly
Placement performance review Monthly
Production block Quarterly
Asset plan review Quarterly

Reporting is a live dashboard plus a written monthly read of what changed and why.

Common questions

Do you need our product samples?

Yes, for studio capture. We hold stock for repeat shoots so later rounds do not wait on shipping.

Can you work from footage we already have?

Yes. Re-cutting existing footage per placement is often the fastest first win.

Who owns the files?

You do, including the project files and raw footage.

How we run it
01

Plan

Which placements need video and what each one has to prove.

02

Produce

Studio and lifestyle capture in one block per quarter.

03

Cut

Gallery, Sponsored Brands and A+ versions, each with its own opening.

04

Measure

View-through and conversion by placement, feeding the next round.

Other services

Elevate your marketplace performance

Send us the account and the category. You get a written read of where the spend is leaking and what we would change first.