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Sponsored Products, Brands and Display managed as one budget against a target ACOS and a contribution-margin floor you set with us in week one. Bids, placements and search terms are worked weekly by the specialist who owns your account, and every change is logged against the number it was meant to move.
Amazon advertising is not a media-buying job. Placement performance, organic rank and inventory move together, so a bid decision made without the catalogue in front of you costs more than it saves.
We work the account against contribution margin, not spend. That means fewer campaigns, tighter search-term control, and creative refreshed when a placement stalls rather than bid up.
Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.
A full read of structure, search terms and wasted spend before anything is touched.
Fewer, cleaner campaigns built around intent instead of inherited sprawl.
Weekly bid, placement and dayparting adjustments against your target ACOS.
Converting terms promoted to exact, wasteful terms negated, every week.
Spend allocated across catalogue, seasonality and launches rather than spread flat.
New images and video from the studio when a placement stalls, not a higher bid.
Results read against a contribution-margin floor agreed in week one.
A call and a written note on what moved, what did not, and what happens next.
Reporting is a live dashboard plus a written monthly read of what changed and why.
No. A flat monthly retainer set by catalogue size and creative volume, so our incentive is not to spend more.
Structure and waste come out in the first month. ACOS and rank movement usually read in the second and third.
Your account lead and one specialist, under your own user permissions. You keep ownership of everything.
Structure, search terms and wasted spend read in the first week.
Campaigns restructured around intent, with targets agreed before launch.
Weekly bids, placements and negatives, logged change by change.
Budget moved to what clears margin, new terms opened as they prove out.
Send us the account and the category. You get a written read of where the spend is leaking and what we would change first.