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Sponsored Products, Search Brand Amplifier and Sponsored Video built as one plan on Walmart Connect. Auction dynamics, item quality and in-store signals differ from Amazon, so the account is structured for Walmart rather than copied across.
Walmart's auction is thinner, its keyword data is coarser, and item quality gates how far a bid can carry you. Campaign structures lifted from Amazon overspend on terms Walmart never serves.
We build to Walmart's own signals, keep the item side healthy in parallel, and only widen the term set once conversion holds.
Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.
Campaigns split by intent and item group, sized to the volume the auction actually has.
Weekly bid and placement multipliers against target ACOS by item group.
Harvesting and negation on Walmart's own reporting cadence.
Headline creative and item selection tested against category rivals.
Ad work paired with content fixes, since quality gates ad delivery.
Spend, ACOS and share of voice by item group, read monthly.
Reporting is a live dashboard plus a written monthly read of what changed and why.
We ask for enough monthly spend that weekly optimization has data to act on. We will tell you honestly if you are below it.
Yes, though results depend on item quality, so we will flag content issues either way.
A live dashboard plus a written monthly read, same as Amazon.
Existing spend, item quality and term coverage read together.
Campaigns sized to the volume the auction actually has.
Weekly bids, multipliers and negatives on Walmart reporting.
Term set and item groups widened once conversion holds.
Send us the account and the category. You get a written read of where the spend is leaking and what we would change first.