Shopify · Operations

Shopify store management

Day-to-day management of the store: catalogue and collections, product page content, merchandising, apps and theme changes, plus the analytics to tell which of those actually moved conversion.

Marketplace learning carried across Staged theme changes with rollback Trustworthy conversion tracking

Your own store should not lag the marketplace

Most sellers learn what converts on Amazon and never carry it back to their own site, where they keep the margin. The claims, images and objection handling that work on a listing usually work harder on a product page.

We keep both in step, and treat the Shopify catalogue as the place to test what later goes onto the marketplace.

What you receive

Store operations

Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.

Catalogue and collections

Product data, variants, tags and collection logic kept clean as the range grows.

Product page content

Copy, imagery and modules carried across from what converts on marketplace.

Merchandising

Home, collection and cart-path merchandising, refreshed on a schedule.

Apps and theme changes

Scoped changes to the theme, with staging and rollback.

Conversion tracking

Analytics and events set up so channel reporting is trustworthy.

Promotions

Discount mechanics and seasonal campaigns planned with the ads team.

Cadence

Catalogue and merchandising updates Weekly
Product page improvements Fortnightly
Analytics and conversion review Monthly
Roadmap call Monthly

Reporting is a live dashboard plus a written monthly read of what changed and why.

Common questions

Do you do full theme development?

We handle scoped changes and integrations. A full rebuild is a separate project.

Can you migrate our marketplace content across?

Yes, adapted rather than copied, since page context differs.

Do you manage the paid ads too?

Ads management is a separate service and works best paired with this one.

How we run it
01

Review

Catalogue, tracking and conversion path assessed before changes.

02

Clean up

Product data, collections and analytics events put right.

03

Run

Weekly merchandising, content and promotion work.

04

Test

Product page changes tested and rolled back if they do not hold.

Other services

Elevate your marketplace performance

Send us the account and the category. You get a written read of where the spend is leaking and what we would change first.