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Short-form product video produced for the places it has to work: listing gallery, Sponsored Brands video, paid social and your own store. One production block, multiple cuts, each sized and opened for its placement.
A gallery viewer has already clicked; a feed viewer has not. The same footage needs a different opening, length and caption treatment for each, which is a cutting decision rather than a second shoot.
We plan one production block per quarter and cut from it all quarter, which is why video stays affordable enough to test.
Everything below is included in the retainer. Nothing here is billed as an extra, and nothing is left to a tool to decide on its own.
Built from reviews, returns and what competitors are not showing.
Product-in-use footage shot to your brand treatment.
Gallery, Sponsored Brands, social and store versions from one master.
Sound-off legibility and thumbnails that hold up at mobile size.
Claim overlays and comparison sequences where live action cannot carry it.
View-through and conversion by cut, informing the next block.
Reporting is a live dashboard plus a written monthly read of what changed and why.
Yes. Re-cutting existing footage per placement is usually the fastest first result.
Yes, and most listing cuts still work sound-off with captions.
Two to three weeks from block to first delivered cuts, faster for re-cuts.
Scripts written from reviews and what rivals are not showing.
A single quarterly production block covers the whole range.
Placement cuts, captions, thumbnails and motion graphics.
Performance by cut informs the next block rather than a reshoot.
Send us the account and the category. You get a written read of where the spend is leaking and what we would change first.