Notes

Field notes for sellers

What we are seeing across the accounts we manage. Article titles below are placeholders for your editorial plan.

Shopify

Matching marketplace creative to your own store

Where reuse helps conversion and where it quietly hurts it.

Creative

The main image test worth running first

One change, measured across the accounts we manage.

Walmart

Content quality score, in practice

Which fields move the score, and which ones sellers over-invest in.

Listings

Backend search terms are still doing work

What we still find in audits, and how much indexed traffic it accounts for.

Amazon PPC

When to split a campaign, and when to leave it alone

Structure changes reset learning. A short rule for deciding whether the split is worth the reset.