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Where reuse helps conversion and where it quietly hurts it.
One change, measured across the accounts we manage.
Which fields move the score, and which ones sellers over-invest in.
What we still find in audits, and how much indexed traffic it accounts for.
Structure changes reset learning. A short rule for deciding whether the split is worth the reset.
AI Overviews, chatbots, and Rufus are reshaping how shoppers discover and decide on products. Here's what separates the brands winning in AI-driven shopping from the ones becoming invisible.
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