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The Ultimate Guide to Amazon’s backend search terms and keywords Best Practices

The Ultimate Guide to Amazon’s backend search terms and keywords Best Practices

Keyword research is very important for Amazon sellers and affiliate marketers. It is an integral part of pinpointing the main keywords which you will reap in the back-end keywords.

Although backend keywords are only a small part of Amazon listing optimization, you can use them in other areas such as product titles, descriptions, bullet points, Amazon advertising, and so on.

If you are utilizing the backend keywords properly, you can have a higher chance of being picked by the Amazon algorithm and being showcased for different search terms which are still relevant to your products.

Although the buyers are looking for the other words, you will still have the opportunity to reserve sales and profits if you are using the right back-end keywords.

Defining the Backend Keywords

For those who are still new to the topic, it is important to comprehend the basics of the Amazon backend keywords first. The Amazon backend keywords are hidden phrases or search terms that are invisible to buyers. In this case, the only parties who are aware of these keywords’ existence are Amazon and the sellers. As the name suggests, the keywords are supposed to be located in the “back-end” part of the Amazon listing.

It has such a huge function in pinpointing the right customers for the products or particular campaigns.

How can it help with listing optimization?

The backend search terms are often ommited by the sellers simply because they are not visible for the buyers. But this one is a mistake. This part is as important as the other components like title, description, and bullet points. The current Amazon algorithm will pick up the backend keywords when the buyers are looking for the particular product by using different (but relevant) keywords.

More importantly, the back-end keywords can help the listing to rank for other important keywords.

In most practices, it can be challenging to mention all of the keywords in your product title, bullet points, and description section. The backend keywords section allows the sellers to rank the keywords without cluttering their product page with the jumbo mambo words.

If we place ourselves in the customer’s shoes, we will quickly realize that the stuffed keywords in the product page can be a real deterrent factor. We are not willing to purchase or at least check the offers if the product copy itself is cluttered.

Here is where the valuable back-end keywords enter to fill the gaps. They make your Amazon listing searchable without tarnishing the product copy.

In many successful stories, there are a lot of sellers who claim that they can have products’ BSR-Best Seller Rank with this help.

Let’s say you are selling a manual juicer. With the help of proper backend keywords, those folks might land on your product page by using other search terms like fruit juicer, affordable juicer, blender, or else. Adding these relevant keywords to the backend will let you get your products more exposure without tampering with your organic leads.

Some strategies to research and implement backend search keywords

Another way to comprehend the role of the back-end search terms is to imagine that they are the sign posts which can guide the Amazon internal algorithm to your target audience. The better the sign posts, the more effectively Amazon will reach out to the targeted key clients.

You can discover the best keywords to use for the backend search terms. Here are the tips you could consider.

Focus on crucial keywords

There is a limit to the backend keywords. Therefore, you will want to focus only on the most important and relevant keywords for your store and products. You can earn the conversion to boost your listing in the Amazon marketplace.

Thorough keyword research can help you pinpoint the right keywords to reach leads who are interested in your business or brand.

You could research the keywords with the help of the keyword research tools. As you browse around, you will find a lot of keyword tools that you can use. Some of them are paid, but you can also use the free tools to get good results.

You can use the Google keyword tools to help you find the right keywords if you don’t want to spend a single dime from your pocket.

You can determine which keywords are great for your campaign.

Use your keywords accordingly.

You might want to input the keywords in some places in the Amazon marketplace. It is most likely a habit of yours in SEO activities. Amazon does not require you to use keywords more than once. So, excessively using the same keywords is not a good option. You could use the keywords once on your particular page. You don’t have to put them all over the page.

For the backend, don’t use the same keywords more than once.

Use a space instead of a comma.

Normally, you would separate the keywords with punctuation like commas, periods, etc. Well, you can omit the format. The only thing that can safely separate the different keywords is space. Include a space to separate each keyword you insert.

The commas won’t work well for the backend keywords.

Check the keyword performance.

Backend keyword work is not a one-stop task. Once you put the particular keywords in your listing, you will need to monitor the performance of the particular keywords. You will need to know which ones that work, and which ones that don’t.

It is best to check if they are delivering such great results for your product page or not. You only have a limited number of backend keywords to use. So, you want to pick them wisely.

Use good practices.

The best way to optimize the backend keywords is by doing it based on the Amazon algorithm. You will need to see what Amazon wants. The particular site will provide guides, rules, and tips on how to choose the backend keywords for your products. You will need to listen to them and practice searching for their visions.

Never use keywords that are irrelevant to your product. Some businesses will use popular keywords to get their products to the right audience. But some of them are not coming with the right keywords.


Amazon is eager to get the best results in searching for clients. It won’t help those who use irresponsible keywords that have nothing to do with the specific products.Keep in mind that you should always be up to date on the Amazon marketplace’s changes and updates.

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